Paul: How you doin’ today?
Sachee: Great, great. Today is a beautiful day outside you feel me? Good energy.
Paul: I’m glad it’s beautiful over there man. Because out here, it’s cloudy, it’s dark it’s just not good.
Sachee: Where you at?
Sachee:Oh word? That’s what’s up. I actually haven’t been but my parents have been and I know it’s a whole different vibe over there.
Paul: It really is but it’s cool. So to jump right into this, what’s the story behind the name of your brand? I think I understand it but can you explain it for the people?
Sachee: Alright bet. My brand’s name is “Before Common Era”. B.C.E for short. It’s about time frames like B.C., A.D. etc. The name came to me as a way to describe time and going through different eras of time. I reached the conclusion that time is an illusion, time isn’t truly “real” and the only true moment we have is the present moment. The main reason behind the brand is present moment awareness. The message is yesterday’s tomorrow – yesterday’s tomorrow is today. Yesterday when you said tomorrow – that is today. The present moment is the most important moment that you have in your life and you should take advantage of it and actually become in the now. You have to take control of your future so that you can become one with your past. And that’s basically what the whole brand’s name means to me.
Paul:…That is fire bro, I feel like any question I ask after that one won’t even get an answer better than that.
Paul: That is dope tho bro, I really like that.
Sachee: I appreciate that!
Paul: What’s your take on the fashion world today? Like what you see on the TL and shows and whatnot? Do you feel it’s headed in the right direction or did you start your brand to steer it in a different direction?
Sachee: My take on it right now is that I actually enjoy the fashion world. My main influence is the early 2000s. Like when people had durags and baggy clothes, that’s what I truly like as fashion. The new area that’s it going now though, I like it. I’m apart of it as well as far as like skinny jeans, fitted looks etc. I actually was born in the 90s so I didn’t get to be as involved in 90s culture as in fashion but I would see pictures. I was born in ‘94 so when the fashion was being brought up I wasn’t truly conscious of it. But I grew up as a middle schooler in the early 2000s so that’s why I’m so attracted to that era of fashion as far as things like Girbaud denim. That’s what truly inspires me in my brand but it’s also inspired by the new age of fashion as well. The way it’s growing and the way I see it, I see streetwear fashion being the main fashion avenue forever to be honest with you. It was in the back scene behind high end couture fashion but now it’s really taken over and you see Gucci and Louis Vuitton incorporating streetwear fashion into their brand now. They see it has such a high value with people that actually want their merchandise. That’s why I can see it being around for a long time and I like it – it’s my niche and I want to be apart of it.
Paul: Cool cool. So sticking with the same theme of streetwear, how do you feel about shoes like Balenciaga’s and Raf Simons, the “orthopedic shoe” look reaching the masses? Because they’ve always looked like that but now they’ve become popularized.
Sachee: Yeah like the Rafs specifically, those are my favorite pair of shoes. I have a pair in my closet that I’m always wearing. They do give the “orthopedic” or “diabetic” look, like the chunky sneakers but I really like it. I think it’s different – but not too different because those types of shoes have been around forever. But, now that it’s being popularized, I feel like anything could be popularized if it’s done correctly. Something might be corny or lame one day but the right person makes it popular than it’s popularized you feel me? I feel like Raf did the look first then a lot of other brands started copying, even Reebok has some chunky sneakers. Yeezy does too but I actually like that trend and plan on getting some Balenciagas soon as well – I can’t knock it.
Paul: Gotcha. Who do you look up to most in the fashion world? Or, do you not have any role models because you’re individualized?
Sachee:I don’t have any role models, I wouldn’t call nobody a “role model”. But, somebody that inspires me is Virgil (Abloh). His parents are from where my parents are from which is Ghana. He was raised in London as I was raised in London so seeing him actually make this shit happen on a grand scale inspires me because we basically have the same upbringing. His clothing is mad cool, I fuck with the aesthetic of it and how it’s minimalistic and it reaches the masses. It reaches a lot of people like you could see a white person rockin’ his clotting, an Asian person rockin’ his clothing a black person rockin’ his clothing. That’s what I want my rband to be – not just an Atlanta thing or New York thing or California thing. I want it to expand outside of America. I was born in London myself so with this brand being on my back I feel like it’s international as I am – so I have to make it worldwide. So when my first collection drops, I plan on doing a pop up shop in Atlanta, pop up shop in New York, go on to California and after that I plan on taking it overseas just to give it that worldwide feeling. Virgil’s one of my main influences and I don’t have any role models and I feel like the streetwear era is a role model to me. With him being the main forerunner of it right now that’s my inspiration.
Paul: I feel that. You mentioned durags earlier, I was actually going to ask how you feel about those coming back into the forefront again. You mentioned how they were around in the early 2000s and I actually remember that myself. But, in the past few months since like A$AP Ferg and them been wearing them it’s like they’re popular again.
Sachee: Yeah, I mean I got a durag on right now and if you look at my Instagram right now and it’s like 60 pictures of me with a durag on. The crazy thing is I actually like it. Like I said I’m very influenced by 2000s culture and before they even “came back” I already liked the Girbaud jeans and the baggy shirt look so when they actually came back to the forefront it’s not like I wanted to hop on the wave, I just wanted to incorporate that into my fashion because that’s something I was truly inspired by. In the early 2000s Fabolous was one of my favorite artists, he was rockin the durag with the two hats with one on the side and the jerseys and the ladies had the jersey dresses and shit like that. So that’s what really inspired me and when the durags came back that was a sign to me that anything can be brought back. I say if you back 3 or 4 years ago if you saw a nigga in a durag you’d be like “the fuck this nigga got goin on?” or “He a lame”. Not to say people think like that but it just wasn’t “accepted”. Now you go to the mall or go to the club and you’ll see a nigga with a durag on, it probably might be me you know what I’m sayin? [laughs] It’s all because it’s been brought back and that’s what I love about fashion. Anything can be brought back at any time. Nothing is outdated – just like good music. You listen to a old school Tupac song or Curtis Mayfield it’s still good to this day because nothing is outdated just like fashion. People might say it is but fashion is just recycled things it’s all just recycled things bro.
Paul: Then how do you feel about people who dojump on the wave? Like they might see something and be like “Oh that’s whack” but then two months later they got like five of whatever it is because they just jumped on it because it blew up. Basically like a hypebeast, how do you feel about them? Or, just hypebeast culture overall?
Sachee: [laughs] I feel like a lot of those people truly don’t have a mind of their own when it comes to fashion. They don’t realize you can wear whatever you want. I can go to the thrift store and spend like $50 on random shirts and still make it look good. I’ll make it look good because Iam fashion. I’m a fashionable person. It’s not the clothes that make you fashionable, it’s the person. Youhave to piece outfits together correctly. The people who don’t truly know what direction they’re going in the ones who just go with the sauce don’t create the sauce. People like me and other innovators create the trends that people actually follow. I’m not trying to create a trend, my brand is not a trendy brand, I’m just creating my own vision. Some people just follow the trend and look for validation from others. I feel like that’s not a good trait in life because you’re seeking validation to look cool and feel good. Fashion is a small thing but that’s really how people think in their brains. They feel like if it’s not populated by the masses they don’t want to do it because they feel like they’ll be an outcast or something like that. But, the people creating the trends arethe outcasts because they are seeing it from a different perspective. They’re thinking outside of the box – then they’re making the outcast thing look cool. So now the people that follow trends want to hop on the wave. But, it’s a mindset at the end of the day and I’m glad I’m not a part of it. But, hypebeasts make the market go crazy you know? Without hypebeasts OFF – WHITE or Supreme wouldn’t be as big as it is now. So I can’t knock it or say like “Kill all hypebeasts” or something like that because those are the people who make profit and stock go up. It’s more popularized and that makes the demand go up. So hypebeasts are actually good for the entrepreneurs of the game so I can’t knock them because eventually I want the hypebeasts to be wearing my clothes and I want them to love BCE as much as they love OFF- WHITE. So I mean I love them ya know?
Paul: Right right. What advice would you give to anyone trying to make it in the world of fashion? Based on your own personal experience and as far as starting their own brand etc.
Sachee: You really just gotta take a seat and realize what you really want to do in the fashion world. I believe some people are in it for the lifestyle, some people just want to create a clothing brand and have it be popular. Some people want to do it for the business side, not gonna lie – I want to do it for both. But, for the business first and then for the lifestyle. You just have to realize what you really want out of the fashion world, what your stamp is gonna be on the fashion world. Mine is tied with the message of present moment awareness and that’s tied in with cool looking clothing. And I want the message to be represented as much as the clothing. So you just gotta find out what your message is but, not every brand has a message. But, I believe a brand that doesn’t have a message won’t stand as long as a brand that does have a message. You can always rely back on your message. A person just has to find their style and realize what they actually want to bring to the game. They have to know what they want to see in the fashion world that hasn’t been created and if it’s already created, what kinds of tweaks would you do to it to make it your own and then actually put that into the world. It’s all about self realization, see what your take on fashion is in the world and then take it from there.
Paul: You covered a lot of the other questions I had in your answers to these questions, so that’s great [laughs]
Paul: But thank you for everything man, taking the time out to do this and all of that
Sachee: No problem, I definitely want to introduce myself to the world on this platform. Amani hit me up and has always been a cool friend so when she reached out to me and asked if I wanted to be apart of this I said of course, whatever I can do to help. This will be beneficial for the both of us and our teams so it’s actually great. But, the interview was dope bro, I appreciate you taking the time out to interview me and looking forward to working with you in the future bro.
Paul: Thank you man, have a good rest of the day
Sachee: You too bro, enjoy yours.
You can follow Sachee on Instagram: @vuhsacee and see his clothing line launch at bceofficial.com